Driving 130% ROI: StoreForce’s Salesforce Transformation

Opzilla Solutions migrated StoreForce’s marketing operations to Salesforce Sales Cloud and Marketing Cloud, modernized their go-to-market automation, and delivered a 130% ROI in

CONCTACT US

Client

StoreForce

year

Sep 2024

services

Marketing & Sales

platform

Salesforce & HubSpot

Project overview

StoreForce, a global provider of retail performance and workforce management solutions, needed to consolidate and streamline their marketing outreach and go-to-market operations. Their existing processes were distributed across HubSpot and multiple manual workflows, resulting in inefficiencies, data inconsistencies, and limited visibility into campaign performance. StoreForce partnered with Opzilla Solutions to lead a full migration from HubSpot to Salesforce Sales Cloud and Marketing Cloud, modernize their marketing programs, and build a scalable end-to-end revenue operations foundation.

Execution

Opzilla Solutions executed a comprehensive transformation across marketing, sales, and customer engagement operations:

1. HubSpot → Salesforce Migration

Migrated all marketing outreach assets, automations, audience segments, historical engagement data, and reporting dashboards from HubSpot into Salesforce.
Re-architected StoreForce’s go-to-market workflows to align with Salesforce Sales Cloud and Marketing Cloud best practices.

2. Salesforce Sales Cloud Implementation

Set up a unified lead management architecture, including automated lead capture, scoring, routing, and follow-up sequences.
Streamlined opportunity tracking, account management, and pipeline visibility.
Built custom dashboards and automations to support data-driven decision-making.

3. Salesforce Marketing Cloud Implementation

Developed end-to-end customer journey automations, including lead nurturing, onboarding, and targeted lifecycle campaigns.
Integrated Marketing Cloud with Sales Cloud for real-time data syncing and robust reporting.
Established scalable email, SMS, and multi-channel campaign infrastructure.

4. Optimization & Ongoing Support

Continuously optimized automations, reporting, and customer journeys based on performance insights.
Provided ongoing critical support to ensure system stability, campaign effectiveness, and evolving go-to-market needs.

Project results

The transformation delivered measurable, high-impact results within the first year:

130% increase in ROI across marketing campaigns due to improved targeting, automation, and pipeline visibility.
Significant reduction in manual work, enabling StoreForce’s team to focus on strategy rather than operations.
Improved lead quality and conversion rates through unified data, scoring, and automated follow-up.
Stronger alignment between marketing and sales, supported by connected workflows and real-time visibility.
A scalable Salesforce foundation that supports StoreForce’s global growth and long-term revenue strategy.

Opzilla Solutions continues to serve as StoreForce’s trusted partner, providing ongoing enhancements, critical support, and strategic consulting to maintain and expand their Salesforce ecosystem.

What our great clients say

"Opzilla feels like an extension of our own team. Their Salesforce expertise helped us build scalable systems that support our growth, and their support has been top-notch from day one."

Randeep Kaur

@veem

"The Opzilla team went above and beyond to streamline our lead management workflows in HubSpot. Their clear communication and tailored approach made a huge difference in our daily operations."

Renzo Dilvacchio

@storeforce

"We partnered with Opzilla during a major CRM migration, and they made the process smooth and stress-free. Their consultants are knowledgeable, responsive, and genuinely invested in our success."

Susan McCregor

@thinktime



